These are intense times and we’re all feeling a lot of emotions. Tuning into your customers’ emotions—fluctuating from fear and uncertainty to joy and hope—is essential to connecting what and how you design to those you’re designing for.

Aarron Walter shows you how to bring designing for emotion—all emotions—into your process so you can create better, kinder customer experiences.

Books are best when enjoyed together. Learn about the Designing for Emotion book club that includes books for everyone in your team or class, a discussion guide, and a remote conversation with the author.