AarronWalter


I’m the co-founder of Design Better and have spent two decades influencing how the tech industry thinks about design—from building the UX practice at Mailchimp to advising the White House, WHO, and hundreds of companies worldwide.

Design Better

Design Better explores the intersection of design, technology, and the creative process through conversations with inspiring guests across many creative fields.

Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records
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Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records

What we love about this conversation is how much of it comes down to constraints driving creativity. Reid Miles couldn’t afford imagery, so he made typography the art. Tom Hannon had no budget for stock photography, so he shot the musicians himself. Designers got an album title and nothing else — no brief, no comp, no client approval — and turned that absence of direction into creative freedom, because Bob Weinstock simply “viewed it all as art,” the music and the covers alike.

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